In the early 20th Century most people bought from locally owned stores or major retail chains. Downtowns thrived and local economies reaped the benefit of locally owned and operated businesses. After WWII a growing and more affluent middle class demanded more variety and bigger chains became common place on Main Street. In the latter part of the 20th Century malls replaced downtown and most mom and pop stores closed their doors. Today the transition from big box stores to online shopping has changing the average family's shopping habits. Online shopping is now common place and e-commerce is not only big business but is everywhere..
Adapting to 21st Century Shopping Habits
The retailers that have survived and thrived in this new century have recognized the importance of an online presence. Large retail chains such as Alibaba, Tmart, Macy's, Sears, J C Penney, and others have added online shopping options to their physical stores. Today's shopper not only uses the internet to purchase items, but also uses it to do research before hopping into their car and making a purchase. Consumers today want convenience and they want the most they can get for their dollar. Many businesses are offering deals for customers that shop online and then go into the store to pick up their item. This is especially true for big-ticket items.
International Online Shopping Growing
Emerging economies in Europe and Asia have changed the online shopping landscape in recent years. Affluent consumers around the world want Western made brands to be readily available and affordable. The growing economy of India has also opened up a new demographic for stores to tap into. This is good news for retailers, but it does present some real challenges. China is fast becoming the place to be.
Meeting the Challenges of Borderless Shopping
Legal and fiscal regulations in each country, security threats, and delivery issues are all concerns of any business looking to tap into borderless shopping. For example a number of countries have a real concern about the security of their financial information. At the same time in remote parts of other countries, purchases are lost before they arrive to the consumer without a way to track their packages. All of these concerns make borderless shopping a unique challenge, but it also makes it a chance to create unique solutions.
One way to meet these challenges is to shop with us, on one of the many websites we provide in target countries. This allows shoppers full security and peace of mind. All the challenges of international shopping are instantly met. Issues such as currency exchange, tariffs and taxes, and order fulfillment are documented and can be called on at any time.
A number or companies have met the borderless shopping challenge in China by acquiring a stake in companies operating in the local market in like Macy’s and VIPStore Co. which is the parent company of Omei.com. Omei.com markets luxury items to the growing affluent Chinese population. Macy's sells their products directly through their partner's website and Omei.com handles fulfillment locally. Other major retailers such
as Neiman Marcus in the US and Missoni, a high fashion Italian brand, have also followed this business plan with great success.
Companies that offer international shopping also consider the checkout processes. Consumers need more options such as different currencies, delivery options, and even the ability to translate pages into their native language.
The challenges of borderless shopping require businesses to expand their goals and find creative ways to meet the demands of international commerce. When considering international online shopping for your business give us a try .